UEFA EURO 2024 in Germany was not only about thrilling football action but also about setting a new standard for sustainability and social responsibility in sports. With a €29.6 million investment, over 120 sustainability actions were implemented, achieving 95% of the tournament’s environmental goals. These efforts were highlighted in the UEFA EURO 2024 Environmental, Social, and Governance (ESG) Report, launched in Frankfurt on November 1st.
CEM MIRZANLI/GAZETEM
Foto:Cem Mirzanli
The tournament aimed to reduce its environmental impact, promote inclusivity, and drive social change. UEFA President Aleksander Čeferin stated that the event went beyond being just a sporting event and showcased football’s potential to inspire positive change for both people and the environment.
A key focus was reducing carbon emissions. By promoting sustainable transport and clustering group-stage matches into regional hubs, air travel was reduced by 75%, leading to a 21% overall decrease in carbon emissions. The tournament also embraced a circular economy model, cutting waste by 36%. Additionally, the €7 million Climate Fund supported sustainable infrastructure projects across Germany, leaving a lasting environmental legacy.
Social impact was another priority. UEFA improved stadium accessibility for over 10,000 disabled fans and tackled abuse and discrimination through rapid response teams, ensuring the rights and safety of all participants. Furthermore, 387,000 tickets were made available for just €30, ensuring the tournament was accessible to fans from all backgrounds.
Germany’s Interior Minister Nancy Faeser praised the tournament for highlighting democratic values such as respect and diversity. She noted that the success of the event was not only due to the organizers but also the fans, who contributed to this achievement with their commitment.
UEFA has once again proven that football can lead the way in sustainability and social responsibility. The framework established at EURO 2024 will inspire future tournaments and continue to drive positive change in global sports.