AliExpress signs as UEFA EURO 2024 partner

The renowned global online marketplace becomes the inaugural e-commerce ally for a UEFA Men’s European Football Championship


UEFA has declared AliExpress, the global online retail giant, as an esteemed partner for UEFA EURO 2024, set to grace Germany across ten vibrant host cities from June 14 to July 14.

The alliance was officially announced today at Olympiastadion Berlin, featuring UEFA’s marketing director Guy-Laurent Epstein, AliExpress European Commercial Director Gary Topp, and German football icon Oliver Bierhoff.

This collaboration will empower AliExpress to unite digital consumers with the passion of football this season, offering enthusiasts an array of exceptional discounts and promotions through AliExpress Choice. Moreover, engaging games and competitions await, promising exciting prizes, including coveted match tickets.

Guy-Laurent Epstein, UEFA’s marketing director, expressed enthusiasm, stating, “We are delighted to welcome AliExpress, a leading force in the global online retail landscape, as the premier e-commerce platform partner for a UEFA Men’s European Football Championship. Together, we aim to elevate the digital fan experience for this summer’s spectacle, introducing novel innovations to football aficionados worldwide. Our journey begins with offering fans the opportunity to seize unforgettable prizes, including tickets for UEFA EURO 2024 matches.”

Gary Topp, European Commercial Director at AliExpress, shared his anticipation, remarking, “AliExpress is honored to embark on this journey as an official partner of UEFA EURO 2024. With football fervor sweeping across Europe, we pledge to bring fans closer to the heart of the action, presenting irresistible deals on a vast array of sought-after products. Coupled with interactive entertainment and prized giveaways, the excitement knows no bounds.”

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